Online sales increase 20% when web video is used. Retail site visitors who watch video are 64% more likely to buy than other shoppers.

February 13, 2013 4:20 am Tags: No Comments 0

Video can showcase your product, bring something to life and put products in a context consumers want to be a part of … much more than can be conveyed with just a static image. New data from comScore© (comScore.com Digital Device Usage Worldwide) shows customers get a boost as large as 20% in their shoppers’ monthly cart numbers when they use video to show their products in use. Retail site visitors who watch video are 64% more likely to buy than others.

Using video effectively means you have to deploy it effectively:

  • Use video content that aligns with your brand and highlights your strengths
  • Produce content that’s easy to find on your site and through search engines
  • Deploy video with high quality that builds your brand’s status and adds value
  • Host your video on a global CDN to ensure audiences don’t abandon your content for slow load times.


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