The (bizarre) 2013 YouTube Music Awards video

November 6, 2013 7:29 pm Tags: , , , No Comments 2 karma points



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“Things got weird quickly at the inaugural YouTube Music Awards last night. The streaming show promised an hour-and-a-half of anything-goes live entertainment. Hosts Jason Schwartzman and Reggie Watts weren’t allowed to rehearse beforehand and were forced to move around the venue to look for the winners as if they were in a scavenger hunt. Creative director Spike Jonze told Rolling Stone that the objective was to create an awards show unlike any other, where the audience gathered in a non-stuffy space – a warehouse at Pier 36 in New York – and the production moved organically throughout the room. Instead of a typical awards show, the performances by Eminem, Arcade Fire, Lady Gaga and Earl Sweatshirt and Tyler, the Creator, among others, were billed as live music videos with many of them having elaborate stage setups and narratives. But many of the quirkier moments happened in between.” – Marissa G. Muller, Rolling Stone






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