What is VP9? Where can I get hosting for VP9 video?

January 3, 2014 1:42 am Tags: No Comments 0


VP9 is a royalty-free codec that is open source.

In theory, encoding with VP9 will reduce the video data needed for 4K (Ultra HD) video by about half. Google is attempting to get past a roadblock: streaming is the biggest obstacle in the way of widespread adaptation of the next cycle of TV hardware. TV hardware that plays well with the web.

Google likes that idea, because they own a lot of the internet.

We host VP9 and H.265 video. We also do VP9 encoding for you. Speed up your site. Give your users the best possible VP9 streaming experience possible.

So another reason this is a big deal is that Google is taking a perfectly aimed and executed ‘kill shot’ on H.265 (another codec that will usher us into this brave new world of trillions of pixels beamed into your eyeballs).

I say ‘perfectly aimed and executed’ because the timing of the release is right before a flurry of press releases from Main Concept H.265. Another huge aspect of VP9 is that it also works on existing, good old fashioned, regular HD content. That’s right, VP9 is ‘backwards compatible’ to all your quaint, caveman-esque 1080p HD video. I joke, but that’s actually a really good thing.

If Google brings VP9 4K video to the masses, it might mean that we’ll soon be watching 4K video and it will truly be ‘TV everywhere’.

VP9 Resources

  1. VP9 Video CodecWebM Project (Google)
  2. “Video Codec Summary”WebM Project (Google)
  3. “VP9 Lands in Chrome Dev Channel”.WebM Project (Google).
  4.  “VP-Next Overview and Progress Update” (PDF). WebM Project (Google).
  5.  “Overview of VP-Next” (PDF). Internet Engineering Task Force.
  6. Jump up“Next Gen Open Video (NGOV) Requirements” (PDF). WebM Project (Google)
  7. Jump up“Google’s new VP9 video technology reaches public view”CNET
  8. Jump up“Chrome Adds Support for the Next-Generation VP9 Video Codec and Mozilla’s Opus Audio”Softpedia.
  9. Jump up t “Google Chrome hits 25”. OMG! Chrome!
  10.  “VP9 Bitstream finalization update”WebM Project (Google)
  11. Jump up “VP9 Codec Nears Completion”WebM Project (Google)
  12. Jump up“Google’s VP9 video codec nearly done; YouTube will use it”. CNET
  13. “Google pressing for fast adoption of royalty-free VP9 video codec”TechSpot
  14. Jump up“VP9 profile 0 release candidate”Chromium (web browser)(Google)
  15. “Chrome Now Supports Google’s Next-Gen VP9 Video Codec by Default”
  16. Jump up^ “Google’s VP9 web video codec enters home straight”Heinz Heise. 2013-06-18. Retrieved 2013-06-19.
  17. “Issue 16830004: media: Remove VP9 flag, and enable VP9 support by default. (Closed)”Chromium (web browser) (Google)
  18. Jump up“Google finishes defining its VP9 video codec, adds it to Chromium ahead of Chrome and YouTube rollout”.The Next Web.
  19. “Google adds its free and open-source VP9 video codec to latest Chrome build”. The Next Web
  20. Jump up“Native VP9 decoder is now in the Git master branch”Launchpad