The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth of connected devices has led individuals to view more video on their televisions, smartphones,
tablets, and PCs than ever before – often shopping for or researching products simultaneously. This “second screen” has led today’s brand marketers to consider that screen agnosticism – the idea that
video, no matter where it is seen – is becoming the simplest and most convenient way to reach their audience.