Jivox Study Identifies Data Challenges For Mutiscreen Campaign Investments

August 1, 2014 4:08 pm Tags: , , No Comments 0

Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don’t know how to dig out the deep data required for successful campaigns. Lack of
technology and skill as well as high costs contribute to the slowdown.

: Jivox Study Identifies Data Challenges For Mutiscreen Campaign Investments

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