Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking

August 4, 2014 6:45 pm Tags: , , No Comments 0

There is good news and bad news when it comes to multi-screen ad campaigns. The good news: Most marketers are on board, with 75% of advertisers now running multi-screen campaigns, according to a study
of ad agency executives conducted by rich media ad provider Jivox in the second quarter. What’s more, of those that don’t run multi-screen campaigns, most are planning to do so.

: Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking

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