This is how Snapchat explains itself to grown-ups

By Ellis Hamburger

Explaining Snapchat to a friend who’s never tried it can be a challenge, but explaining the ephemeral messaging app to a grown-up is almost impossible. Someday, however, these grown-ups are going to foot the bill for sponsored content or ads on Snapchat, so the company is starting early and sharing an instruction manual with advertisers for understanding the service. Digiday got its hands on the deck, also embedded below, which covers the in’s and out’s of Snapchat in greater depth than anything else the company has released.

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: This is how Snapchat explains itself to grown-ups

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