[VIDEO] ExactTarget Doubles Time on Site with the Help of Brightcove

By Michelle Berman


By the close of 2014, 194.5 million people in the U.S. will have watched digital video at least monthly — that’s nearly half of the overall U.S. population. With numbers like that, it’s pretty hard to ignore the growing trends in video content.

That’s why Brightcove customers like ExactTarget Marketing Cloud, a global digital marketing leader, are taking advantage of the most advanced features for publishing and distributing video content to audiences on every screen.

Knowing that high-quality video experiences are powerful tools in driving customer engagement, ExactTarget tapped Brightcove to create a new video portal for their website. The goal for the ExactTarget portal was to create a beautiful site that also provides a great customer experience with easy-to-find videos — through the portal, customers can browse multiple videos at their choosing with ease. The site also helps drive the ExactTarget story by encouraging visitors to learn more about the company’s products through video.

Their fully branded, customized video portal works across desktops, smartphones, and tablets with built-in social sharing features to encourage community-building and engagement. And ExactTarget has already seen incredible results; the marketing company increased time-on-site by more than 100 percent, saw a 12 percent reduction in bounce rate, and a material increase in new sales leads.

For more information on how Brightcove helped ExactTarget redefine video marketing, watch the video below and download the free case study.

: [VIDEO] ExactTarget Doubles Time on Site with the Help of Brightcove