Next-gen subscriber management: Helping operators monetize the TV Everywhere landscape

By jimoneill

PayWizard

The explosion of video-enabled, Internet-connected devices means the global pay-TV market is undergoing a significant evolution; it is predicted that by 2019 there will be 1.1 billion pay-TV subscribers.* With the rise of new platforms, devices and distribution models, it is becoming a strategic imperative for operators to embrace the TV Everywhere vision. Behind the scenes many are evaluating how to align subscriber provisioning, billing and payment whilst creating compelling experiences for an increasingly diverse audience.

As a result, operators are facing three distinct challenges in the new pay-TV landscape:

  • Pay-TV Everywhere: Extending services across multiple devices, and allowing consumers to access and pay for the content they want, anytime, and anywhere is proving to be a major challenge for pay-TV platforms, Cable/MSOs and VOD service providers..
  • Platform Interoperability: Combining internal and external infrastructure to deliver pay-TV services across as many distribution methods as possible, whilst integrating various delivery and payment platforms to ensure content flows and data is processed seamlessly, is not an easy feat.
  • Payment Anywhere: With more content available than ever before, consumers expect to purchase and subscribe to the services they want, no matter which payment option is preferred. As pay-TV innovators expand across geographic boundaries, they must contend with taking payments in 186 international currencies, from 4 major global credit cards and dozens of e-wallets, as well as the support for local payments.

What pay-TV operators need to overcome these challenges is a next generation subscriber management system (SMS) — a system that provides centralised multi-device subscription management, systems interoperability and flexible payment services across multiple technical platforms to enable the delivery of compelling TV Everywhere solutions in a highly productised and quick time to market.

First and foremost, a next generation SMS will provide streamlined access for consumers across any device used to sign up for services in any location. The system will manage different device profiles, limitations and user authentication practices; as well as validate billing and process payment across a diverse range of debit, credit and online payment services.

Additionally, the SMS will efficiently interact with a combination of technologies, data exchange standards, APIs and pay-TV ecosystem platforms such as Conditional Access (CA), Digital Rights Management (DRM), Online Video Players. It will act as a bridge between different platforms to perform the necessary transformational steps from customer registration to content viewing, and will enable elements such as subscriber signup, billing and payment processing to be agnostic of underlying technology restrictions.

Finally, a next generation SMS must support international payments options. It will offer payment methods in hundreds of currencies worldwide, including pre and post pay models, credit and debit card processing, direct debits, and local payment options. It will also have mobile phone operator integration, cash economy options powered via voucher, and white-label and branded e-wallets. With the click of a button, the SMS will aim to allow the customer to be exposed to a world of content using a payment method convenient to them.

Ultimately, a next generation SMS will enable pay-TV operators and other media companies to truly monetize the TV everywhere experience, overcoming the three unique industry problems of pay-TV everywhere, platform interoperability and payment anywhere . For more information on how to overcome the challenges of subscriber management in the TV everywhere landscape, download the latest PayWizard whitepaper ‘Pay-TV on every device and any platform’ here.
* Source ABI Research, Digital TV Research

jamie_PayWizard_Videomind

Jamie Mackinlay is Commerical Director at PayWizard where he’s responsible for sales, strategic planning and managing key client relationships.

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