By John McKenna
Flickflyer is a marketplace application built on the premise that video just sells better. The app, which is available for iOS and Android, allows users to easily create and post video advertisements for items they’re selling using their smartphone’s camera. The addition of moving pictures and sound creates a more engaging experience and makes ecommerce more human. As Flickflyer puts it, the startup provides a video platform for buying and selling when photos just aren’t enough.
It was born out of frustration from buying used goods online and sometimes pictures and words weren’t just enough, in two places simultaneously, believe it or not, explains Bin Tan, CEO of Flickflyer. I was in Manila and trying to make an online purchase of a vintage camera, but was too scared to buy it because the photos didn’t look like much. My co-founder [Paiman Vahdati, CMO at Flickflyer] was in San Jose trying to sell stuff he had in the garage to make some money, but it was just too difficult. A mutual friend thought we should meet and BAM! it was as if he and I were thinking of the same thing!
Flickflyer was created to help users buy and sell their goods easier using video. The founders felt it had so much power helping buyers and sellers connect.
With the idea cemented, the Flickflyer team built the video platform from scratch on the Rackspace Managed Cloud and as part of the Rackspace Startup Program.
Rackspace became an integral part of Flickflyer, especially in that we’re a startup, Tan says. Because our platform was focused on video, so even though our videos are saved on YouTube, we do a lot of image and video processing at the backend. We needed the capabilities of the cloud to easily scale up our requirements. Setting up was really fast and working through the different tools available for us was also easy. The Rackspace Startup Program was a monumental help for us!
Now that Flickflyer doesn’t have to worry about its infrastructure, the team can focus on growing the business.
Between now and 2015, Flickflyer will be very busy partnering with different small businesses and partners giving them the opportunity to post their stuff online with video, concludes Tan. It has given users the ability show both their creativity and their goods easily to their potential market. We’ve currently been able to partner with people from all over including people in Chile, the Philippines and the United States as we progress our platform even further.
The Rackspace Startup Program was there to help Flickflyer develop its marketplace app for buying and selling items using video advertisements. Drop the Startup Team a note and let us know if you need help building your startup.0