Rackspace::Solve New York: How Under Armour Solves For Rapid Ecommerce Growth

By Brian McManus

By Brian McManus, Senior Director of Technology, Under Armour

When Under Armour started, we had just four web servers and a database server. Back then we were called KP Sports – named after our founder and CEO Kevin Plank.

We grew. And we grew quickly. We needed infrastructure – and a partner — that supported not only our ecommerce site’s high traffic (especially during seasonal spikes or a Super Bowl commercial) but also one that was always up and could grow right alongside us.

The Under Armour/Rackspace story is built on nearly a decade of growing together. When we signed on with Rackspace, we were a small startup making and shipping shirts. Rackspace was a scrappy hosting upstart. Together, we’ve grown in our respective industries and with each other. At Under Armour we’ve doubled-down with Rackspace because of our similar paths and cultures. We have parallel stories and our businesses are each built on doing the right thing for our customers.

Our journey from four servers to 200 is a testament to the foundation we’ve built on Rackspace. And we know Rackspace will be there for us to support our future growth and ensure we can continue to scale to meet increasing demands in the ultra-competitive ecommerce world.

Want to hear more about how Under Armour works with Rackspace to solve for high-demand ecommerce and growth? Brian McManus, senior director of technology at Under Armour will present at Rackspace::Solve New York, a one-day summit where you’ll hear directly from companies like Under Armour about how they’re solving tough challenges in their businesses. Rackspace::Solve New York is Thursday, September 18 at Cipriani Wall Street.

Register now for Rackspace::Solve New York.

And stay tuned for details of the next Rackspace::Solve event in Chicago.

: Rackspace::Solve New York: How Under Armour Solves For Rapid Ecommerce Growth