Spotify is rolling out its first video-ad products for desktops and mobile devices, Variety reports. Worldwide, launch partners include NBCUniversal’s Universal Pictures, Coca-Cola, Ford and
McDonald’s, while U.S. partners include Kraft Foods, Target and Wells Fargo. The video ads will be served to the 30-plus million users of Spotify’s free service (subscribers of the
premium versions will not see the spots), according to Variety.