Programmatic Expands Deeper into Video, With TV Next

September 9, 2014 12:15 pm Tags: , , , , , No Comments 0

Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives in the United States buy display ads using
programmatic buying, with about 58% doing so for video, and 60% buying in this fashion for mobile ads, according to a survey by AOL Platforms reported on by eMarketer.

: Programmatic Expands Deeper into Video, With TV Next

    

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