More than 706 million households nearly half the world’s TV HH — will be watching online video globally by 2020, a new report says, up from 374 million forecast for 2014. In 2010, just 197 million households watched online video.
The biggest gains, about 61%, will come in APAC, according to Digital TV Research. The region is expected to add some 231 million over-the-top video households by 2020.
China is expected to add 140 million viewers, giving it an OTT audience of 206 million HH, and is expected to surpass U.S. viewers by the end of this year, making it the largest OTT market in the world.
The report said South Korea will have the highest OTT penetration by 2020, with more than 79% of HH receiving OTT.
Subscription video on demand (SVOD) is expected to more than double to 199 million subscribers, from 83 million in 2014.
While the U.S. is expected to remain the biggest SVOD market at 62 million subscribers, North America’s SVOD share will fall from its 57% slice in 2014 to 34% in 2020 as the rest of the world accelerates its adoption of the business model.
About 6% of the world’s HH currently get an SVOD service like Netflix or Amazon Prime Instant Video. That number is expected to more than double to 13.4% by 2020.
The U.S. at 50% is expected to have the highest SVOD penetration, followed closely by Sweden at 49%. Ten countries will have SVOD penetration in excess of a third of TV households by 2020.
Follow me on Twitter @JimONeillMedia