Vienna State Opera, FIFA win IBC awards for innovation & engagement

By jimoneill

The IBC has recognized the Vienna State Opera for its streaming efforts

With more than 150 years of tradition, “new,” innovative” and “modern” aren’t terms usually associated with an organization like the Vienna State Opera.

But that’s exactly what the legendary opera house – and Ooyala customer — is being feted for by the IBC, which is honoring it with a Special Award this week at the annual broadcaster’s convention in Amsterdam.

The Vienna State Opera – or, Wiener Staatsoper — has embraced multi-platform delivery, with as many as 45 broadcasts of operas and ballets a year.

In addition to HD origination, www.staatsoperlive.com offered a 4k Ultra-HD broadcast of Verdi’s ‘Nabucco’ in May, the first such broadcast to Samsung smart TVs worldwide.

Wiener Staatsoper streams two HD views for each performance, a live cut and a static view of the stage.

The opera also offers additional content including a synchronized score and subtitles, which is designed to help viewers be more engaged with the performance.

Extra video and multimedia content, tailored to specialist audiences, include a discussion of the opera, live rehearsals and backstage views, and more.

“To be rewarded with one of the most renowned awards in this highly innovative industry is a wonderful acknowledgement,” said Dominique Meyer, director of the Vienna State Opera. “It shows how vivid we are, looking from a glorious past into a promising future.”

FIFA also is being honored by the IBC with a Judges Award for its 2014 FIFA World Cup in Brazil.

“The global football audience is always hungry for more – for more cameras, for more detail, for more replays and for more analysis,” said Niclas Ericson, FIFA’s director of television. “In Brazil this year we worked together with our partners to provide more engaging multi-platform content and to develop the language to cover football in high resolution formats. It was an exhilarating team effort, and I am proud to recognize all those who contributed.”

Michael Lumley, Chair of the IBC Awards judging panel, said “At first glance there is little in common between the football World Cup and opera. Yet each engender huge passion in their fans, and those fan bases are far larger than can attend a live event. Both FIFA and the Vienna State Opera have built strong, innovative, creative in-house teams to take control of their content, and have worked with leaders in the industry to be on the leading edge of emerging technologies.

The awards will be presented during the IBC Awards Ceremony, at 6:30 p.m., Sunday.

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