4 Reference Architectures To Optimize Your Ecommerce

By Kyle Metcalf

“46 percent of ecommerce retailers report difficulty managing their platform, keeping up with market demands and running their underlying infrastructure”*

Retailers know that the online store is a window to the world. And when it comes to ecommerce, the specialists at Rackspace have pretty much seen it all. As the No. 1 hosting provider for the Retailer™ Top 1,000*, we can help ensure that your online stores are always available, and running at peak performance. That’s why our Rackspace Digital application specialists put together four reference architectures that optimize the right mix of price, performance and control for most businesses to help you make the most out of your ecommerce platform.

Cost Effective
A cost effective configuration is ideal for small to medium business ecommerce < strong class=’StrictlyAutoTagBold’>platforms needing over 99 percent uptime while keeping costs at a minimum. It offers business-class features like monitoring, managed databases with backup and content delivery networks (CDN). It also includes future-proof features like cloud load balancing, so you can be prepared for unexpected events.

It relies on a two-tier cloud based architecture, in which the catalog display logic and the shopping cart logic are kept together in the same server. It’s also configured so that customer credit card information is stored in a third-party payment gateway rather than in a Rackspace data center, which is often less expensive when transaction volumes are relatively low.

Intermediate
This reference architecture was designed for small to medium businesses and mid-market customers who need scaling ability and have higher security. It’s ideal for organizations that need enterprise features like VLANs and API access, but also need the flexibility that the cloud provides.

With the Intermediate setup, you get 99.99 percent uptime that relies on a utility-based model. It’s a three-tier cloud-based architecture, meaning that the catalog display logic and shopping cart logic are kept in different servers. Credit card information is stored in third-party payment gateway, reducing costs.

Advanced
This configuration is ideal for mid-market and enterprise customers that want to leverage cloud scaling but have specific compliance needs, legacy software or need the performance of a dedicated environment. A good example of this is a company that needs to run a high-performance database, but would like to connect it to a farm of elastic application servers that run in the cloud.

The Advanced setup offers 99.99 percent uptime, and is built as a three-tier hybrid system that includes both cloud and dedicated servers. The application tier for this architecture is built on cloud servers and it stores both the shopping cart and the checkout logic. And while customer credit card data is stored in third-party applications, transactional data is stored in dedicated servers.

Premier
This system is a step beyond the Advanced architecture, and is designed for organizations that need 99.999 percent uptime or better. In addition to a hybrid configuration with dedicated and cloud servers, this offers a high-redundancy solution that is run by Rackspace Critical Application Engineers.

Because of high uptime and security needs, this configuration stores customer credit card information and transaction data in dedicated servers, along with the application tier. The web tier that contains the product catalog logic is also built on dedicated servers, but can still scale by bursting into cloud servers when demand is high.

Ecommerce hosting backed by Fanatical Support®. Rackspace Digital provides specialized hosting for ecommerce and offers expertise to help you find the solution that best fits your needs. We’re dedicated to helping you succeed, so please feel free to reach out to our digital specialists if you have any questions.

* Source: Understanding TCO When Evaluating Ecommerce Platforms, 2012, Forrester Research.
* Source: Internet Retailer’s newsletter “Introducing the Top Vendors to the Top 1,000.”

: 4 Reference Architectures To Optimize Your Ecommerce

    

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