Brightcove Launches Perform to Redefine Video Playback

By Michelle Berman


Today at the annual IBC conference, we are excited to announce the launch of our newest product, Perform, a high performance service for creating and managing video player experiences that redefines video playback across devices. A groundbreaking innovation, Perform enables video publishers to improve their speed to market and create high-quality, immersive video experiences across devices.

Perform powers cross-platform video playback with a full set of management APIs, the fastest performance optimization services, and the leading HTML5-first Brightcove Player. It supports HTTP Live Streaming (HLS) video playback across devices, along with analytics integrations, content protection, and both server-side and client-side ad insertion. Additionally, Perform’s plugin architecture allows for control and management of playback features in a discrete and extensible manner.

Loading up to 70% faster than competitive players, including YouTube’s, the underlying Brightcove video player in Perform is the fastest loading player on the market today, according to head-to-head comparisons. The player supports HLS across all major mobile and desktop platforms for simplified workflows and uniform, high quality, cross-platform user experiences. The new Brightcove video player will also be available soon as part of Brightcove’s flagship Video Cloud online video platform.

Developer-friendly and built for the future, Perform is designed to serve the needs of the world’s leading video publishers by plugging into bespoke workflows and working seamlessly with other modular services from Brightcove, such as the Zencoder cloud transcoding and Once server-side ad insertion platforms. Additionally, Perform integrates with the Brightcove Once UX product to provide a powerful hybrid ad solution that combines the advantages of a comprehensive server-side solution with a rich client-side user experience. Utilizing the two products in conjunction enables publishers to optimize monetization of ad-supported video and generate more views and more ad completions while avoiding the challenge posed by the growing popularity of ad blockers.

As the first truly enterprise-grade player available as a standalone service, Perform is a powerful addition to the Brightcove family of products and a key driver in our ongoing mission to revolutionize the way video is experienced on every screen. Visit the website for more information!

: Brightcove Launches Perform to Redefine Video Playback