A Geekdom Startup That Simplifies Server Management

By John McKenna

DropBox simplified online storage. GitHub simplified revision control. And, member of the Rackspace Startup Program, is looking to simplify < strong class=’StrictlyAutoTagBold’>server < strong class=’StrictlyAutoTagBold’>management.

Using the Rackspace Managed Cloud, offers its customers a simpler way to manage servers online by making it easy to execute commands on groups of servers from a beautiful web interface. The mantra inside is simplicity. empowers everybody in a company to interact with servers via an easy to use web interface; including less technical employees such as support and marketing.

“Others in the DevOps space are focused on ever increasing complexity and command line systems,” explains Justin Keller, founder of “Our approach is a beautiful web interface with no external dependencies (agents). ?”

Keller says that other solutions in the space often have a steep learning curve.

“Going with Chef or Puppet require a large time investment, and companies have to send developers off to Chef School for two weeks to learn their systems,” he says. “We don’t ask our users to go to school. They can sign up and start managing servers instantly with their existing stack and scripts.”

[vimeo 73097569 w=500 h=281] walkthrough from on Vimeo.

The genesis for came from solving a pain point at Keller’s previous startup, NodeSocket, a Platform as a Service (PaaS) for hosting node.js applications.

“ was the pivot for NodeSocket. We now have thousands of accounts created in over 80 different countries, and, by the end of 2014 our goal is to be profitable.” notes Keller.

With the poised for growth, the team takes up headquarters inside Rackspace’s Geekdom San Francisco, a collaborative workspace bringing great people together south of Market Street.

“We really enjoy the relationships with other companies in the space, since they all tend to focus on developer tools or infrastructure,” says Keller. “The office space is also conveniently located in SOMA, and offers great amenities. Finally, they host great events usually a few times a week, from Docker, to tech talks, to investor pitches.”

The Rackspace Startup Program was there to help use the Rackspace Managed Cloud to simplify server management. Drop the Startup Team a note and let us know if you need help building your startup.

: A Geekdom Startup That Simplifies Server Management