In the past decade, social media has risen from nothing more than an obscure dorm room pastime to nothing less than a cultural revolution. As the eyeballs of so many influencers and potential
consumers continue to turn en masse toward digital content, agencies must embrace new paradigms faster than ever before. Nowhere is this more true than in the area of content production. The agencies
that deftly adopt and integrate these new content production models will become the agencies of the future. Those that do not will become Sterling Cooper Draper Pryce.