AOL Study Shows Buyers Adopting Ad Tech: 60% Of Brand Video Spend Is Now Programmatic

September 15, 2014 6:00 am Tags: , , , , No Comments 0

Programmatic video has truly taken hold — so much so that it is now the predominant way in which brands buy online video ads. According to a new report from AOL’s Adap.tv, a programmatic video ad
platform, 60% of brands’ online video ad spending is now programmatic. Agencies have also turned to ad tech, with 38% of their online video spend going through programmatic channels.

: AOL Study Shows Buyers Adopting Ad Tech: 60% Of Brand Video Spend Is Now Programmatic

      

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