Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting

September 15, 2014 12:13 pm Tags: , , No Comments 0

Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly narrower targeting to reach their
digital audiences. This apparent shift to more advanced targeting methods shows the strength of the data now available to advertisers, but also suggests they may not be taking advantage of the
branding opportunities in video advertising.

: Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting

      

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