ITV Commercial has created a new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses. Among the first to sign for the new
platform — which offers brands the chance to create cost-effective interactive Video On Demand (VOD) adverts — are radio manufacturing brand Pure, furniture retailer Arighi Bianchi and social
housing company Keepmoat. ITV will offer three templates to best suit the advertiser’s content.