TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon

September 16, 2014 12:40 pm Tags: , No Comments 0

With the mid-term elections on the horizon, politics marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA political survey says that 85% of political
agencies plan to use programmatic for their political media-buying efforts this year. The company says the agencies polled represent roughly 75% of total political advertising billings.

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