This blog was provided by Paul Neto, Director of Research at YuMe, Inc. YuMe, a leading provider of video brand advertising solutions, is one of Brightcove’s Technology Partners. YuMe’s proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices.
Viewing video content on a computer, tablet or smartphone has become a popular pastime for people all over the world – especially the US. With more screens flooding the marketplace, it’s important for politicians to take advantage of all the video advertising avenues available to them to target intended and potential voters during their political campaigns.
In order to determine current trends around voter viewing habits and media consumption, specifically related to political campaigns for this year’s upcoming mid-term election, YuMe polled 817 intended voters (36% democrat, 30% independent, 29% republican) from a nationally representative online panel. Results confirmed rampant multi-screen viewing trends, and gleaned insights into voter’s planned behavior for the upcoming mid-term election.
These results show the value in leveraging digital media when building a successful political campaign, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from joining a candidate or advocacy group’s message and call to action with streaming video. Pre-roll video ads are one of the most effective types of advertising in the digital space, and can influence voter decisions, while raising both engagement and brand awareness for a specific candidate.
Clearly, digital video is important and influential in the political realm. Politicians are hungry for data around media consumption for their campaigns, striving to understand how to best target their audience- intended voters. As voters continue to source information from multiple screens, it will be crucial for politicians to adapt their campaigns across the digital world.
To view the infographic and read the full report, please visit: YuMeResearch.com.0