B-to-b marketers have been finding that adding a video to their emails has helped them increase the response rates of those emails. Hubspot, for example, added a to its sales emails and saw a 16.4
percent increase in click thoughts, a 583 percent increase above the industry average of 2.4 percent industry benchmark for b-to-b emails. Wistia found that emails that have videos garner a 38 percent
click through rate average, much higher than the company’s regular emails which see an average 12 percent click through rate.