It’s been a busy week for Netflix, which had a rocky start in France on Monday, and a smooth deployment in Germany on Tuesday.
The California-based company continued its European rollout this week with launches in Austria and Switzerland; Belgium and Luxembourg are next up.
As in France and Germany, Austrians can get the SVOD service for 7.99 Euros a month. Swiss subscribers will pay 9.85 Euros per month.
Subscribers can access content through connected TVs, computers, tablets, smartphones, gaming consoles and connected Blu-ray players.
Netflix has been adding country-specific content for the bulk of its international deployments, including the Nordics, United Kingdom and Ireland, France and Germany, but neither Austria nor Switzerland is slatted to launch with any local content. But, that’s likely to change as the service adds subscribers. Netflix CEO Reed Hastings has said local content is crucial to success in the company’s international play.
While Netflix has not yet announced new countries it plans to expand into, the likely target is Australia, where the service already is heavily used by consumers skirting geo-blocking through VPNs. It’s estimated that as many as 200,000 Australians already pay for the U.S. version of Netflix, making it one of the largest streaming services in the country.
Netflix also may have tipped its intentions to deploy in Oz when it acquired the SVOD streaming rights in Australia to the upcoming Warner Bros.’s series Gotham. Nine Entertainment holds first-run rights to the series, which is expected to air in Australia later this year. Netflix would likely put the entire series up a year after its completed linear run.
Rumors also have circulated that Netflix will be offered in Spain in 2015.
Of course, the OTT-hungry markets in Central and Eastern Europe also continue to develop, and some pundits say a more natural path might be into English-speaking Africa.
The certainty? Netflix will continue to rapidly expand its global web.
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