John Hancock’s ‘Hancock Next’ Is Ambitious For A Financial Services Brand

September 18, 2014 2:00 pm Tags: No Comments 0

Every financial-services pitch since the dawn of humanity appears to have been delivered by an old-but-not-too-old man, one whose demeanor suggests a prudent town clerk and whose voice conveys the
wisdom of the ages. Perhaps financial companies have research confirming that “venerated white guy speaking slowly, as if to a roomful of impulsive dipsh*ts” remains the most effective attitudinal
shading for products of this nature, but really: It’s 2014.

Via:: John Hancock's 'Hancock Next' Is Ambitious For A Financial Services Brand

      

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