Canadians are as tied to Netflix as their cousins to the south, with nearly 40% of downstream traffic in the peak evening hours on select networks attributed to the < strong class=’StrictlyAutoTagBold’>streaming service. That’s roughly triple the traffic the service generated in Canada just three years ago.
And, said Sandvine, in its latest Global Internet Phenomena Program, no other OTT service comes close. The next highest SVOD service generates just 1% of traffic. But, said the company, that may be tied more to a lack of competition from strong services like Hulu and Amazon Prime Instant Video than from a lack of interest from consumers, which should make Canada an attractive target for other services.
As for mobile traffic, more than 20% of all downstream traffic is YouTube video, making it the largest single traffic generator in Canada.
Sandvine said a variety of social networks combine to generate about a quarter of all mobile traffic, with the three largest consumers of data being Facebook, Instagram, and Twitter.
The top < strong class=’StrictlyAutoTagBold’>streaming content? Hockey. O, Canada!
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