Digital Video Growth Drives More Efficient CPMs

September 19, 2014 9:15 am Tags: , No Comments 0

Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, and those are all positive trends for the
digital advertising business. But one of the key questions is, what’s next? As digital video moves past the rapid growth of the early days, what kind of role will it play in the overall ad business?

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