time users spend watching video on smartphones and tablets has increased

The amount of time users spend watching video on smartphones and tablets has increased significantly, but television remains the preferred screen for U.S. broadband households.

A consumer trends study from researcher Parks Associates show that viewers are watching nearly 3 hours of video on tablets and smartphones each week — 1.3 hours on a smartphone and 1.6 hours on tablets — but remain glued to the TV screen for about 20 hours a week.

That growth in viewing time on devices is likely to continue.

The percentage of video viewership among tablet households has tripled since 2010, rising from 9% to 28%,said Glenn Hower, research analyst at Parks. For smartphone households, the percentage of video viewership doubled from 16% in 2010 to 31% in 2014.

Hower said larger screen deliver a unique TV experience that attracts viewers, but added that increases in multiscreen video viewing are significant.

Successful multiscreen video services need to offer unique services for each platform, complement the content on other screens, and leverage the typical conditions where people use certain devices, he said.

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