Instagram has launched its much-anticipated advertising service in the UK through an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb
OMD, OMD, and PHD have become the first to roll out ads in users’ Instagram feeds: Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose. Sponsored photos and videos now appear in
Instagram’s main feed, identified with a sponsored label.