For many years, brands have gone to great lengths to ensure that their videos “go viral.” They try to create funny, endearing or heart-wrenching ads that are compelling enough for people to share
across their social channels. Some take it a step further by creating ads that are somewhat controversial to spark more conversations across Facebook and Twitter. While we always applaud great
creative efforts, we believe these brands need to resthink their overall approach to video. The key to creating a successful video strategy in 2014 and beyond isn’t just about going viral; it’s about
understanding what motivates consumers to watch and share branded videos.
Via:: Rethinking Viral Video0