AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech

Big Data just got much bigger at AOL. At its second annual “Programmatic Upfront” event in New York on Monday, AOL announced the launch of a data management platform (DMP) with multi-touch
attribution using technology from Convertro, the consumer tracking platform and attribution tech firm AOL acquired in May.

Via:: AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech

      

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