Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV

September 29, 2014 5:37 am Tags: , , , No Comments 0

The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.” The
development comes as eMarketer has forecast a 30% to 40% leap in digital video spending this year to reach nearly $7.8 billion by 2015.

Via:: Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV

      

0