Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on the apps. The app-happy world is where today’s mobile
consumers are engaged and spending most of their time, making it the perfect medium to host video. Recent reports by Flurry suggest that as much of 86% of time spent on mobile devices is spent inside
the application rather than roaming the mobile Meb. Yet, a strategy that includes both in-app and mobile Web video advertising is crucial for achieving scale and engagement.