A pilot scheme to introduce age ratings to online music videos is to begin on Friday as part of moves to bring the industry into line with film and television. Sony, Universal and Warner Bros have all
signed up to the initiative with YouTube and Vevo also getting on board, although the scheme will only affect artists signed to UK labels for now. The new system is being overseen by the British Board
of Film Classification, which will dole out the PG, 12, 12A, 15 and 18 certificates familiar to movie buffs.