Mobile video ad spend has spiked 196 percent year-on-year to reach GBP64m in the UK — making it the fastest-growing digital ad format, according to the Internet Advertising Bureau (IAB) and
PricewaterhouseCoopers’ latest UK Digital Adspend report. Total digital ad spend rose 16.6 percent to GBP3.5bn in the first half of 2014, driven largely by the UK public’s increasing demand for video
content on computers, tablets and smartphones. Online and mobile video advertising saw a combined rise of 59 percent to hit GBP202m.