One-third of all shopping searches on Google occur between 10 p.m. and 4 a.m., because shopping no longer stops when the malls close. Content supports those searches, as retailers want to show
examples of how the latest features in the newest Lexus work, how Western boots are worn, or how kitchen mixers work. A study that Google will release Friday looks at how consumer shopping behavior
continues to evolve just prior to the holidays.