The Human Side Of The Shift to Programmatic T/V (Television/Video)

October 17, 2014 1:08 pm No Comments 0

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.” — author Upton Sinclair. This quote, as single-gender as it was in the early 20th century,
captures one of the most powerful barriers to change: the human desire for stability and predictability in our life and careers. When forces like automation and competitive innovation threaten the
value of all the knowledge and expertise any one of us have built up over time, it’s not unreasonable to feel a threat to our livelihoods.