Mobile Said To Take Budget From Print, TV

October 20, 2014 8:50 am Tags: , No Comments 0

Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by research firm Advertiser Perceptions. More immune to
mobile budget poaching were social media, digital video and search. Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most
from growing mobile ad budgets.