Video hosting for businesses can be a lucrative and pivotal marketing tool for your firm. Business video hosting is used for a number of different reasons. You can share information and products with your customer base, use videos to teach and educate your employees or even advertise aspects of the business. But with so many different options out there, it can be a daunting task to figure out how to use video hosting as a business.
Professional Over Free
When choosing the right video hosting platform, you want to make sure that it will hold up to you and your businesses standards. I would suggest paying for a video streaming service over a free one like YouTube or Vimeo, since you will want a secure, effective service. You have goals and targets to hit as a business, and with a professional video streaming service, you are given analytics that you can track your contents performance. It also allows you to embed your videos into any website, which allows for seamless integration into your business’s website.
You would ideally like to utilize both a free service (YouTube, Vimeo, ect.) and a professional video streaming service. Utilizing a free service will allow you to have a viewership without having to acquire them yourself. YouTube and Vimeo already have millions of users who are always discovering and sharing content. Plan on having a video that you’d want to put on the free service where your brand can get exposure, while having another video dedicated to a more refined target market. The problem that you want to be weary of, is putting work related videos on the free services. Even when it’s set to private people can still get ahold of the video. You don’t want your company’s training videos or any other personal information about your business floating around. An example of this is called YouTube scraping. The scrapper grabs all data (video name, description, keywords, ect.) and makes an exact copy of the page. Then you can use a downloader to grab the video file. Using a combo of the two, it allows sites to copy content off YouTube.
This is where having a professional streaming service comes into play. You want something that is going to be reliable when streaming your videos, especially if you are going to be charging the viewers. You want to make sure that your business and your clients personal information is protected, which leads me to another point.
The last benefit I will touch on, is the support you receive with a professional streaming service. If there ever comes a time when something is not working or you need help, there will be customer support waiting to answer any questions you may have. The process of streaming videos across the globe is not an easy task, but when you have a video hosting service that specializes in simplifying your business process. Then you can see why paying for such a service is essential.
Video Hosting For Work
According to videobrewery, “75% of executives told Forbes that they watch work-related videos on business websites at least once a week.” Video hosting for a business can be done for any number of reasons, but it can be especially useful for growing your own business! Using video hosting, you can reach and engage more of your work and customer base. This is crucial when you are implementing a new strategy at work that relies on the focus and attention to detail by your employees. Instead of text, which is non-engaging and boring, video content can be a creative and inexpensive way to reach your employees.
Video Hosting For MarketingWith so much advertising focused online, more and more businesses are turning to video hosting to appeal directly to their target market. “Online video users are expected to double to 1.5 billion in 2016″ according to digiday.com. In a growing market of video users, there’s no better time than to start advertising your business via video streaming. Video hosting will allow you to interact with your customers, while making it easier than ever before for people to connect with your business. You can track your impressions with built in analytics and search engine optimization (SEO) to see the results of your business growing.
Video hosting for your business can be an effective learning and marketing tool. It can have a number of benefits internally, it is cheaper to produce than other materials and can provide an interactive learning experience for your employees. Video hosting is also a great way to build brand recognition and engage your target audience. Knowing the difference between a free streaming service and a premium one will be imperative for success. Remember, it is ideal if you can utilize both, free and professional, services. Be careful of what content is being posted on the complimentary service, as security isn’t as tight. Now, armed with this new found knowledge for video hosting, it is time to make the choice on what professional service is the best fit for you and your company.
Written by Nick Small0