Americans 18-34 years old spend more time online at home on a daily basis than they do watching TV, new consumer research says.
It was the first time in the past 12 years that the study, from Leichtman Research Group, showed online time exceeding TV time for any adult age group.
Overall, LRG said, home users said they spent 2.8 hours online daily, a 27% increase from 2.2 hours per day in 2009.
Younger users, those 18-34, spend 3.3 hours online daily at home, with 35-54 year olds reporting 2.8 hours and users older than 55 reporting 2.1 hours daily. Bruce Leichtman, president and principal analyst for LRG, said that despite more time using computers, younger consumers haven’t significantly reduce their TV viewing time.
“The mean reported time spent watching TV is only slightly down from recent years,” he said.
There also is a substantial amount of time spent multi-tasking among the 18-34 age group, Leichtman said, noting that 43% of all individuals ages 18-34, who get an Internet service at home, watch TV and are online at the same time daily – compared to 30% of ages 45+.
Meanwhile, the survey showed that Broadband penetration also has increased in the United States. Nearly 80% of U.S. households have a broadband Internet service at home. And, of those households with Internet service at home, 95% is Broadband, up from 94% last year, 89% in 2009, and 33% in 2004.
“The percentage of U.S. households with a computer, and the percentage of households that get an online service at home, have leveled off over the past few years, while broadband continues to grow at a modest pace,” said Leichtman. “Along with more people accessing a broadband Internet service at home than ever before, more time is also being spent online at home.”
Among other finding:
The findings are based on a telephone survey of 1,261 households from throughout the United States and are part of a new LRG study, Broadband Internet Access & Services in the Home 2014. This is LRG’s 12th annual study on this topic.
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