The benefits of using video are not constrained to specific verticals, but span almost any market. This is why video is such a successful element of a content marketing strategy. Consumers, whether looking for product demos, service overviews, or how-tos, crave and enjoy consuming content through video.
New research shows that 79% of consumers favour digital content over traditional and almost a quarter (24%) say video is their ‘most trusted’ source of brand content.
In the financial space, the use of video is gaining traction and organisations such as National Australia Bank (NAB) are seeing a high success rate when it comes to engagement with videos particularly on mobile devices and using calls to action via the videos’ content.
Watch Tijana Stevic, Content Marketing Manager at National Australia Bank, as she explains how video plays a strong role as part of their marketing program.
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