Live streaming video has captured and fascinated attention of both publishers and advertisers since the inception.
Specifically, live streaming on mobile devices has opened up millions more video impressions over the past couple years, and is beginning to transform the way we watch sports, music and live events.
The demand is there. So, with our eyes on adoption and with more superior ad tech now in hand, I believe 2015 is the year that this opportunity will significantly mature.
In summary, we are at the crossroad of consumer adoption and technical innovation. The result will likely be meaningful growth in video consumption and advertising across devices. Soon enough, we may look back on this stage as the last step toward true screen agnosticism and parity in video advertising investments.