YouGov’s brand buzz index (wow, that’s a thing? it sounds like a parody of the marketing industry) determined among American consumers for 2014 ranked Amazon No. 1, YouTube No. 2 and Netflix, which was ranked 12th a year ago, at No. 3.
“If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Taking a look into the future, it’s interesting that Millennials, the generation that follows on the heels of Baby Boomers, had just a slightly different take. They ranked Netflix No. 1, Amazon No. 2 and YouTube No. 4 on their list.
Democrats ranked Amazon, Netflix and YouTube in their Top 3. Republicans scored it Fox News Channel, Chick-Fil-A and Amazon.com.
Internationally, the rankings reflected the cultural gap.
In the U.K., only Netflix (at No. 8) made the Top 10. In The Netherlands, it was YouTube at No. 1, but no Amazon or Netflix, despite in launching there in September of 2013.