“There has been a remarkable expression of consumer interest since we first announced Sling TV one month ago,” Sling TV CEO Roger Lynch said. “We believe Sling TV is a game-changing service that enhances the existing television landscape. Now underserved audiences have access to the best of live TV at an affordable price.”
With the new content, Sling — which just this week launched widespread distribution in the U.S. after a limited launch to iron out initial distribution issues. I’m guessing negotiating bandwidth cost with Verizon, Comcast, etc.
Sling also this week added WatchESPN to its ESPN-inclusive package.
Its “Sports Extra” package includes the SEC Network, ESPNEWS, ESPNU, ESPN Buzzer Beater, ESPN Bases Loaded and ESPN Goal Line – all of them loaded with content and a lot of college football and basketball.
Its “News & Info Extra” offers a mini-bundle including HLN, Cooking Channel, DIY Network, and Bloomberg.