Archive for the ‘Business’ Category

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Hackers vs. “The Media”

April 8, 2016 12:28 pm

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This article was written by Benjamin Brown for Akamai. We’re used to hearing about cyber attacks against financial institutions and retailers. But another industry faces a growing threat:...

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Instagram upgrades us all up to 1 minute streaming video from 15 second video clips

April 8, 2016 11:48 am

5 karma points

Last week, Instagram extended the 15-second limit of its videos to 60 seconds, a pretty big increase in allowable playback time and video length. Instagram had extended the...

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5 karma points
Live Streaming Conferences and Meetings

December 7, 2015 7:30 am

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Want a few reasons you should be live webcasting your conference or live broadcasting your event?

  • Stream key parts of sold out venues to extra viewers
  • Provide a more complete and added value service to companies and presenters
  • Show past events and presentations for on demand viewing to supplement live broadcasting
  • Increase event importance through broadening and globalizing audience
  • Broadcast preshow material to help build interest
  • Create sample videos to generate interest and lead to premium content spending
  • Highlight sponsors’ products in videos or interview exhibitors’ executives
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15 Reasons Why Professional Marketing Videos Fail

November 30, 2015 1:59 am

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Professional Marketing Videos and the reasons they fail us as the producers.   Videos can fail for 1 big reason, but more often than not we see a...

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Position Available: Multimedia Production Assistant

September 28, 2015 2:11 am

5 karma points

Hey, we’re Gravitylab. Gravitylab is video hosting for business, radio, live concerts and broadcast television.   We also just helped open a music venue in downtown Eugene, and...

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5 karma points
Streaming Video OTT FAQ: Acquiring video, Multiscreen streaming including Android and iOS, Streaming Video CC Compliance

June 4, 2015 7:30 am

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Learn more about streaming video OTT with some questions and answers. Focuses specifically HLS, DASH, Closed Captioning, Video Monetazation and more.   What challenges can I expect ingesting...

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You Are f*cked Without a Backup Plan: 94% of companies without a backup recovery plan are out of business within 2 years of loss

April 29, 2015 2:43 pm

6 karma points

Why is backup so important? One answer to that question is that it’s not IF you will lose your data, but WHEN. Loss may be due to a contractor hitting the wrong switch and deleting critical data, or deletion by a trusted and valuable employee who didn’t notice the server GUI changed. You may have to cope with intentional vandalism by a rogue vendor with access to your network, or a massive attack of thousands of infected computers. Losing your data is a business reality. The question is, can you get your data back … and how fast?

 

The type of data you have, and what that data is precisely, will be a factor in how the data is backed up. Here are some critical tips to approaching backing up your company’s critical data.

6 karma points
H.265 versus H.264 Video Streaming: What’s the best choice today? Your Best Options for H.265 Video

March 7, 2015 1:07 pm

3 karma points

H.264 vs H.265: Choosing Your Best Options for Streaming Video distribution, an overview with video and presentation hand out.

3 karma points
Over the Top TV from Traditional Broadcasters: Many choices, Price Pressure Downward, but Confusion

March 6, 2015 9:21 pm

1 karma points

Want to watch HBO on your tablet? There’s an app for that. Want to watch CBS too? Get another app. NBC? You betcha they have an app for...

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1 karma points
WSJ: YouTube doesn’t make money, despite billions of viewers

February 26, 2015 11:47 am

16 karma points

YouTube has never made money. Despite the top 3 videos on YouTube having well over 3 billion viewers, hosting millions of other (some viral, some ignored) clips and bringing in over a billion users per-month, YouTube can’t generate enough revenue to pay its employees and keep the doors open on its own. Why?

An easy answer is that the infrastructure that makes Google’s video empire possible (and all youtube’s video content partners), is not free as in beer or information. All the bandwidth used for watching high school kids ghost ride their parents cars, the server and datacenter infrastructure, video storage (think billions of GB of storage), transcoding (think millions and millions of hours of transcoding), and related video services has always required Google to have a revenue stream from YouTube besides “advertising” which they haven’t built out. I remember talking about this in 2007: how can youtube possibly sustain itself? Well, it doesn’t need to.

16 karma points
Electronics makers from every consumer device manufacturing segment are betting big on 4K: Shipments soar 699% in 2014

February 22, 2015 1:09 pm

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There isn’t really much 4K UHD content available, but that doesn’t mean companies that make electronics and their manufacturers aren’t fully ‘all in’ to help get the 4K/UHD ball rolling, already...

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Here it comes: Sports Networks Are Setting Up Deals to Make Money from Live Broadcasts Online

February 22, 2015 12:28 pm

16 karma points

The NFL online? Besides the World Cup, the NFL is the sports based ultimate stress test for at home broadband. The Chernin Group CEO Peter Chernin says NFL games, as well as other major live sporting events, is lumbering towards the year 2005 and making their content available online. Money is a funny thing when it comes to bringing pro sports owners together.

16 karma points
Target’s internet video service you didn’t use is shutting down

February 12, 2015 12:21 pm

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  Following in the tracks of other retailers like Walmart (Vudu) and Best Buy (CinemaNow), Target launched its own video on-demand service in late 2013, but now it’s...

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Sling TV p0wns the millenial demographic grabbing ESPN, ESPN2, AMC… including ‘The Walking Dead’

February 11, 2015 9:32 pm

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“There has been a remarkable expression of consumer interest since we first announced Sling TV one month ago,” Sling TV CEO Roger Lynch said. “We believe Sling TV is a game-changing service that enhances the existing television landscape. Now underserved audiences have access to the best of live TV at an affordable price.”

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Using Video Services to increase sales, with examples

February 3, 2015 11:09 pm

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Using Video Services to increase sales, with examples via GravityLab – Streaming Video Hosting Services: CDN, encoding, live webcasting service   Some great examples of how to use...

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Why has Netflix’s Transition to 4k HEVC been so challenging so far

February 3, 2015 10:39 pm

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Netflix’s chief product officer, Neil Hunt, talks about Netflix’s switch to HEVC, or Ultra high definition, or 4K content, refers to the size of images in pixels in...

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Why has Netflix’s Transition to 4k HEVC been so challenging so far

January 20, 2015 8:43 pm

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Netflix’s chief product officer, Neil Hunt, talks about Netflix’s switch to HEVC, or Ultra high definition, or 4K content, refers to the size of images in pixels in a stream. Full HD or 1080p content has images with 1920×1080 pixels while 4K has 4096×2160 px images.

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Why you need to limit bots

January 20, 2015 9:49 am

15 karma points

The use of bots and scrapers continues to surge, and they are pounding your web server resources, cloud or not. Bot behavior is for the most part benign, but poorly-coded and malicious bots can hurt site speed and performance. They look like DDoS attacks. They may be part of a rival’s competition monitoring, or re-purposing your content and presenting it as their own.

15 karma points
Amazon, YouTube, Netflix rank 1, 2, 3 in brand perception in US

January 18, 2015 10:52 pm

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Streaming media companies Netflix and YouTube claimed two of the top three spots in this year’s YouGov Brand Index, with Amazon – which is a streaming service in...

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Youtube sports network Whistle Sports Tuesday said it had raised $28 million in a Series B funding round

January 14, 2015 4:50 am

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Youtube sports network Whistle Sports Tuesday said it had raised $28 million from investors Liberty Global, BSkyB and Denver Broncos quarterback Peyton Manning. Whistle Sports has programming aimed...

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CES 2015 : What was up with video this year?

January 10, 2015 2:17 pm

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The latest video developments at CES 2015. The show brought surprises, including further innovation to the primary interconnect to the latest screens. HDMI 2.0 appeared to be the...

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Performance Testing Mobile Networks

January 10, 2015 2:40 am

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There has been a huge surge in the demand to access a variety of popular applications via mobile devices. This article discusses 2 tools The demand for access...

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Streaming video advertising trends moving into 2015

January 8, 2015 11:53 am

4 karma points

There are signs and new trends in video marketing that could lead to some interesting opportunities for media marketing, streaming hosting and streaming video developers. What we are seeing is a trend for autonomy, or away from external reliance and commonality, especially in video and mobile media.

4 karma points
Using video hosting services to increase sales, with examples

January 8, 2015 6:15 am

4 karma points

  Some great examples of how to use video hosting services on our CDN to increase sales Video continues to explode on the web, used as an effective...

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4 karma points
Dish’s Sling TV service: It has ESPN, and that may be what it takes to win.

January 7, 2015 11:12 pm

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If you’ve been looking to get rid of your cable and replace the video with a streaming option, Dish’s announcement of a $20/month service that brings you TV channels over the internet may be the most exciting news of CES.

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V.P. of Content Delivery at Netflix Warns Against Online Fast Lanes

January 6, 2015 8:51 am

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From a network architecture standpoint, fast lanes aren’t that useful if you’re managing your network effectively. From a marketing perspective, however, they might be quite useful as a way to sell “premium” access to content providers.

This creates two fundamental problems. Allowing fast lanes gives ISPs a perverse incentive to boost revenues by allowing their networks to congest. It also gives them outsize power to pick winners and losers on the Internet. Those who can’t pay for fast lanes will suffer, entrenching incumbents while undermining the innovative power of the Internet. While the largest ISPs have said they’re not interested in creating fast lanes, one need only look at how they have sought to monetize their network interconnection points to get a glimpse of the future.

It is at these points — where our traffic enters an ISPs network — where Netflix and others have been forced to pay Comcast, Verizon, AT&T and Time Warner access fees to reach our mutual customers. Without those payments, ISPs allowed these connection points to congest, resulting in a poor video streaming experience for Netflix users on those networks. While Netflix was able to meet the demand for payments, we continue to believe this practice stands in contrast to an open Internet and all its promise.

Right now, there are no paid fast lanes on the Internet. That’s a good thing. A large part of the debate about net neutrality is focused on ensuring it stays that way. If ISPs are allowed to sell fast lanes, competition for various Internet sites and services will become less about the value of what’s offered and more about who can pay the most to deliver it faster. It would be the very opposite environment than the one the Internet created.

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Why music fans need net neutrality

January 5, 2015 7:53 am

7 karma points

Bands like Fugazi once warned of the influence of an industry principally controlled by “Five Corporations,” of a dystopian mass society where fewer and fewer voices speak to an ever larger and more passive audience. Now we’re down to just three major labels, and despite payola laws, those three companies keep a firm grip on what gets played on commercial radio.

7 karma points
Ustream CEO to CNBC: “We need clear protocols” for cyberattacks

December 30, 2014 10:52 pm

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When a cyberattack on Sony Pictures resulted in cancellation of the studio’s next movie release, The Interview, the topic of cyberterrorism thrust its way onto front pages around...

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3 Top Networking and Telecom stories from 2014

December 29, 2014 7:56 am

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Cybersecurity This was the year of the corporate cyberattack. There was the JPMorgan Chase credit card hack that affected around 80 million U.S. households, the Home Depot breach that...

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Set up for Success: Top 5 Video Marketing Questions

December 11, 2014 10:12 pm

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Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content.

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Vimeo offers 4K downloads for subscribers

December 10, 2014 5:10 am

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Starting today, Vimeo PRO members and Vimeo On Demand sellers can allow people to download 4K video files. These are just progressive downloads and not 4K streaming. Creators...

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A few tips on making sure your video captivates from some pros at engagement

December 8, 2014 5:35 am

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  A few tips on making sure your video captivates from some pros at engagement | GravityLab – Streaming Video Hosting Services: CDN, encoding, live webcasting service Gravitylab...

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A few tips on making sure your video captivates from some pros at engagement

December 8, 2014 5:03 am

4 karma points

Gravitylab is happy to share 5 streaming video tips from The Wall Street Journal’s John Crowley and Lucia Adams of The Times and Sunday Times.

Here are some key take aways as they talked about how they are consistently putting up engaging streaming video.

4 karma points