Archive for the ‘Gravitylab’ Category

Position Available: Multimedia Production Assistant

September 28, 2015 2:11 am

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Hey, we’re Gravitylab. Gravitylab is video hosting for business, radio, live concerts and broadcast television.   We also just helped open a music venue in downtown Eugene, and...

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You Are f*cked Without a Backup Plan: 94% of companies without a backup recovery plan are out of business within 2 years of loss

April 29, 2015 2:43 pm

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Why is backup so important? One answer to that question is that it’s not IF you will lose your data, but WHEN. Loss may be due to a contractor hitting the wrong switch and deleting critical data, or deletion by a trusted and valuable employee who didn’t notice the server GUI changed. You may have to cope with intentional vandalism by a rogue vendor with access to your network, or a massive attack of thousands of infected computers. Losing your data is a business reality. The question is, can you get your data back … and how fast?

 

The type of data you have, and what that data is precisely, will be a factor in how the data is backed up. Here are some critical tips to approaching backing up your company’s critical data.

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Why has Netflix’s Transition to 4k HEVC been so challenging so far

January 20, 2015 8:43 pm

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Netflix’s chief product officer, Neil Hunt, talks about Netflix’s switch to HEVC, or Ultra high definition, or 4K content, refers to the size of images in pixels in a stream. Full HD or 1080p content has images with 1920×1080 pixels while 4K has 4096×2160 px images.

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Using video hosting services to increase sales, with examples

January 8, 2015 6:15 am

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  Some great examples of how to use video hosting services on our CDN to increase sales Video continues to explode on the web, used as an effective...

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One source video: Yours. Every Device: We handle that. Actually, we obsess about it, and that’s a good thing.

January 7, 2015 11:51 am

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Here’s the simple truth: You can’t just put a link in your website and hope for the best. International audiences, multiple devices connecting at different bandwidth speeds, Mac...

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How to use MPEG DASH H.265 Video: the fast facts, main points and summary

January 6, 2015 11:35 pm

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MPEG’s Dynamic Adaptive Streaming over HTTP (DASH or MPEG DASH or H.265): Quick video container overview, a cheat sheet with all the basics.

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Why music fans need net neutrality

January 5, 2015 7:53 am

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Bands like Fugazi once warned of the influence of an industry principally controlled by “Five Corporations,” of a dystopian mass society where fewer and fewer voices speak to an ever larger and more passive audience. Now we’re down to just three major labels, and despite payola laws, those three companies keep a firm grip on what gets played on commercial radio.

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Shot Sequences Add Variety and Texture to your Video Production

January 1, 2015 2:33 pm

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Shot sequences are useful jumping-off points for beginner (and experienced) videographers.

Most often, a video is made up of several shot sequences, similar to how this blog post is made up of several paragraphs. Within each paragraph (or shot sequence), there are multiple sentences (or shots) that work together to create distinct sets.

Let’s review this thrilling metaphor, shall we?

– Blog Post = Video.
– Paragraph = Shot Sequence.
– Sentence = Shot.

While taking a course in photo and video journalism at the Harvard Extension School, I learned some tried and true sequences that I still use to this day. These priceless gems have helped me to diversify my shots and create more dynamic videos.

Here are *five* of my favorite shot sequences. Try ’em out in your next video!

### 1. Medium. Close. Wide.

This is a great one to start with because it can be used in pretty much any type of video, and it requires minimal effort. It’s like the Meryl Streep of shot sequences: always a solid choice.

First: Capture a medium shot to establish a focus for your sequence.

Second: Take a close-up shot to highlight an interesting detail. This shot will serve as the sriracha for your sequence! Bam! Instant spice!

Third: Shoot a wide shot that includes more of the environment.

In general, close-ups are really useful when you’re trying to split up shots in an otherwise static video. If all my sentences were the same length and style, my paragraphs would become quite boring. Hooray for variety!

### 2. Close-up Collage

While we’re on the topic of close-ups, you can shoot a whole collection of them to create a portrait of a setting or a subject. Pair this with a caramel-smooth voice-over, and you’re on your way to creating video magic.

Imagine a scene with a woman reading a newspaper. As a videographer tasked with capturing this, you could use a nice, long medium shot of her reading away and call it a day. Or, you could take multiple brief close-up shots featuring her focused eyes, the headlines of the paper, the steaming mug of coffee, her purple nails, and any other interesting pieces that make up the whole. Talk about sriracha! Now we’re getting spicy!

### 3. The Reveal (my favorite!)

This shot sequence is analogous to a surprise birthday party in terms of the sheer joy it brings. First, think of something fun that you want to reveal in the last shot of your sequence. Maybe it turns out that your subject is standing among a colony of small penguins. Maybe someone behind him is actually talking, and he’s just mouthing the words. Maybe he’s wearing metallic leggings.

The possibilities are endless! In your first shot (or shots), be sure to hide the surprise, then “jump out,” or make the big reveal, in the last shot! So fun!

### 4. Match on Action

Some people call this method “cutting on action.” To build this sequence, you take multiple shots from different angles while preserving the continuity of the subject’s action.

Each new shot should pick up the subject’s action from the previous shot:

When done well, this sequence can make your video look seamless and professional, like a tuxedo unitard. Actions that your subject can repeat work best for this sequence.

### 5. Action. Reaction.

For this shot sequence, you will need at least two subjects, an “actor” and a “reactor.” When casting, it’s helpful to find subjects who are comfortable with expressing themselves on camera. As you can see in our video example above, Dave is quite comfortable with being a drama queen. Perfect.

Since I love anthropomorphized animals, I couldn’t help but provide you with another quick example. Let’s say one penguin, Randy, is surprising another penguin, Karen, with flowers.

– First shot: Karen is typing away with her penguin flippers at her desk.
– Second shot: Randy waddles over to Karen’s desk and pulls a bouquet of flowers out from behind his back. This is somewhat difficult because he has no hands.
– Third shot: Karen’s face is surprised and excited. She can’t believe Randy remembered her birthday!
– Fourth shot: Randy smiles and nods.

Once you begin shooting this sequence, the spatial relationship between the two subjects needs to remain consistent. In other words, if Karen begins on one side of the frame opposite Randy, she sure as heck needs to stay on that side. Otherwise, you risk creating cognitive dissonance, and penguins hate cognitive dissonance.

### It’s Go Time!

When I went out to shoot my first video assignment, I brought a whole list of shot sequences in my back pocket and experimented with them constantly. You can, too!

It’s important to keep in mind that you can alter and expand upon these models; think of them as starter logs for your creative fire. You feel that steam heat? It’s even more important to stay true to your own unique style. Maybe you are a close-up collage Craig, or an action-reaction Antonia. Maybe you want to squeeze three close-ups in between a medium and a wide shot! Go crazy! There are no rules! Go get ’em tiger!

Have you tried any of these shot sequences before? How would you expand on these templates? Do you have your own favorite sequence(s)?

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Happy Holidays and Warm Wishes to all our clients, friends and family.

December 24, 2014 5:25 pm

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From the entire team at Gravitylab, warm wishes and happy holidays to you and your family. We have exciting stuff on deck and coming in January. See you in 2015!

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New Streaming Video Alliance is a good step towards industry standardization

November 18, 2014 11:34 pm

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The Streaming Video Alliance is just another sign that the evolution of streaming media is heading in the right direction. Consumers should come first, and online video distribution remains a complex endeavor and dark forest for many companies putting video online. 

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Streaming video watching habits are sustained. Growth continues.

November 6, 2014 12:51 am

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Online video viewing is on the rise, and so are online video dollars. Driven by a huge overall growth in mobile advertising, digital video ads generated $1.5 billion...

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Streaming Video CDN Resources, technology and Business Hosting Services

July 4, 2014 2:35 pm

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Mobile Streaming CDN Articles and Resources By JD Hauger in May 24, 2014 Streaming Video CDN map By JD Hauger in January 22, 2014 What is a ‘point...

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Streaming Video Employment : Account Executive

June 28, 2014 8:57 am

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  We’re looking for a dynamic, self motivated experienced account executive. Streaming Video Employment: ACCOUNT EXECUTIVE   Location: Eugene, OR    Reports to: Operations Director    The Company:...

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Solutions Engineer : Streaming Video Services

June 27, 2014 6:00 pm

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  About the Streaming Video Services Engineer position   Solutions Engineers are experienced sales engineering professionals, adept at defining solutions that meet the business and technical requirements of...

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Why use Gravitylab for hosting streaming video?

June 24, 2014 3:00 pm

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Why Gravitylab’s streaming video hosting is a smart purchase and an excellent value. When we first launched our business, we started with a shared streaming video hosting environment...

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net neutrality video effects & its effect on video hosting services

February 22, 2014 2:53 pm

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  What effect will I see if the net is not neutral with video streamed from the Gravitylab CDN?   The NY Times has a great article on...

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Streaming media and video hosting services that we provide or have available with our CDN hosting

April 8, 2013 11:48 am

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What streaming media and video hosting services do you provide or have available on your CDN? We support the following technologies / streaming services (click the link to...

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Can I stream video to the iPhone?

January 30, 2008 6:09 pm

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GravityLab offers comprehensive iPhone streaming video hosting packages to deliver your video to the iPhone and other mobile cell phone devices. Follow this link to review our iPhone...

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Video Server Host services, an overview of our video server hosting

January 2, 2007 4:18 pm

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Video Server Hosting Linking to mp3 Streams Linking to mp3 streams from your mp3 hosting account requires a text file with the extension .m3u. This file has the...

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