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The NFL online? Besides the World Cup, the NFL is the sports based ultimate stress test for at home broadband. The Chernin Group CEO Peter Chernin says NFL games, as well as other major live sporting events, is lumbering towards the year 2005 and making their content available online. Money is a funny thing when it comes to bringing pro sports owners together.16 karma points
“There has been a remarkable expression of consumer interest since we first announced Sling TV one month ago,” Sling TV CEO Roger Lynch said. “We believe Sling TV is a game-changing service that enhances the existing television landscape. Now underserved audiences have access to the best of live TV at an affordable price.”0
There are signs and new trends in video marketing that could lead to some interesting opportunities for media marketing, streaming hosting and streaming video developers. What we are seeing is a trend for autonomy, or away from external reliance and commonality, especially in video and mobile media.4 karma points
Bands like Fugazi once warned of the influence of an industry principally controlled by “Five Corporations,” of a dystopian mass society where fewer and fewer voices speak to an ever larger and more passive audience. Now we’re down to just three major labels, and despite payola laws, those three companies keep a firm grip on what gets played on commercial radio.7 karma points
Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content.0
Though legacy organisations may be well practiced in producing newspapers and online stories, it is “much more difficult to integrate new considerations into that system,” noted Lucia Adams, deputy
head of digital at The Times and The Sunday Times. Doing so takes “extra time and extra expertise,” she added. Here are five pieces of advice.