Archive for the ‘how to’ Category

Live Streaming Conferences and Meetings

December 7, 2015 7:30 am

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Want a few reasons you should be live webcasting your conference or live broadcasting your event?

  • Stream key parts of sold out venues to extra viewers
  • Provide a more complete and added value service to companies and presenters
  • Show past events and presentations for on demand viewing to supplement live broadcasting
  • Increase event importance through broadening and globalizing audience
  • Broadcast preshow material to help build interest
  • Create sample videos to generate interest and lead to premium content spending
  • Highlight sponsors’ products in videos or interview exhibitors’ executives
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Performance Testing Mobile Networks

January 10, 2015 2:40 am

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There has been a huge surge in the demand to access a variety of popular applications via mobile devices. This article discusses 2 tools The demand for access...

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V.P. of Content Delivery at Netflix Warns Against Online Fast Lanes

January 6, 2015 8:51 am

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From a network architecture standpoint, fast lanes aren’t that useful if you’re managing your network effectively. From a marketing perspective, however, they might be quite useful as a way to sell “premium” access to content providers.

This creates two fundamental problems. Allowing fast lanes gives ISPs a perverse incentive to boost revenues by allowing their networks to congest. It also gives them outsize power to pick winners and losers on the Internet. Those who can’t pay for fast lanes will suffer, entrenching incumbents while undermining the innovative power of the Internet. While the largest ISPs have said they’re not interested in creating fast lanes, one need only look at how they have sought to monetize their network interconnection points to get a glimpse of the future.

It is at these points — where our traffic enters an ISPs network — where Netflix and others have been forced to pay Comcast, Verizon, AT&T and Time Warner access fees to reach our mutual customers. Without those payments, ISPs allowed these connection points to congest, resulting in a poor video streaming experience for Netflix users on those networks. While Netflix was able to meet the demand for payments, we continue to believe this practice stands in contrast to an open Internet and all its promise.

Right now, there are no paid fast lanes on the Internet. That’s a good thing. A large part of the debate about net neutrality is focused on ensuring it stays that way. If ISPs are allowed to sell fast lanes, competition for various Internet sites and services will become less about the value of what’s offered and more about who can pay the most to deliver it faster. It would be the very opposite environment than the one the Internet created.

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Set up for Success: Top 5 Video Marketing Questions

December 11, 2014 10:12 pm

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Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content.

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Adding Variety to Your Videos – shot sequence

December 10, 2014 12:14 pm

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If you don’t know,  a shot sequence is a group of multiple shots that work together to achieve a desired effect in a video. They are useful jumping-off points...

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Times, WSJ Share Online Video Engagement Tips

December 7, 2014 1:33 am

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Though legacy organisations may be well practiced in producing newspapers and online stories, it is “much more difficult to integrate new considerations into that system,” noted Lucia Adams, deputy
head of digital at The Times and The Sunday Times. Doing so takes “extra time and extra expertise,” she added. Here are five pieces of advice.

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Responsive Web Design: Devices and image manipulation

November 13, 2014 1:30 pm

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I like the way Guy Pojdarny said it: “Mobile took the web by surprise”. It can’t be more true. Nowadays we face the burst of mobile devices accessing...

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IFrames and Preloading, Oh My!

November 13, 2014 5:50 am

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Okay, so here’s our problem. Wistia’s lovely users can put as many videos as they want on a page. Often, these videos are hidden in tabs or launched...

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What are the common Android screen resolutions? + the android screen sizes + list of screen resolutions

November 13, 2014 5:08 am

34 karma points

  There are a lot of Android devices out there. We try and keep track as many as we can for testing video and sandboxing.   Here we’ve...

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34 karma points
Five Excellent Security Articles

November 6, 2014 10:31 am

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Articles I’m reading include such topics as the mounting cost of social engineering, the Mayhem Botnet’s exploitation of Shellshock, and some tips for better security in the healthcare...

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How to Encode Content for Every Screen

October 27, 2014 7:15 am

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  How to Encode Content for Every Screen   Getting encoding right every time with no local processing or workstation down time through GravityLab   The Cloud Vs....

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Four Principles To Improve Your Social Video Strategy

October 7, 2014 12:10 pm

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Finding a way to unleash the power of video in social can be essential to your brand’s long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by
2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what
might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.

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